I am very pleased to have been elected President of PROCOS, the Federation for the Promotion of Specialist Retail, which brings together more than 300 retail brands, represents 750,000 jobs and generates €110 billion in turnover.

Throughout my career, I have been both an observer of and an active participant in the retail sector. I first served as a professor at HEC Paris for over 13 years, then as Marketing Director at Auchan Retail for more than 16 years, before becoming an entrepreneur in 2016.

Today, I am deeply convinced that in order to thrive, retail, whether physical or digital, must increase its desirability; in other words, it must inspire both consumers and employees.

It is for this mission, “retail that inspires,” that I accepted the presidency of Procos. I will be supported by a Vice President in charge of real estate, Véronique Léger, currently Real Estate Director at Yves Rocher, as well as by a committed team and a proactive Board of Directors.

I also know that I can rely on a strong collective dynamic of co-construction and shared expertise among all retail stakeholders, so that we can harness our creativity in the service of a positive future.

Our roadmap is clear:
– Inspire consumers to visit our physical and digital retail spaces more frequently.
– Inspire current and future employees to work with enthusiasm for our brands and retail networks.
– Inspire commercial real estate players to develop even more attractive retail environments.

All stakeholders across the retail value chain should share a common objective: to work together to create value that inspires both those who buy and those who work in retail.

Procos’s support role on real estate and urban planning issues will remain important, but not exclusive. The desirability of retail must be at the heart of our actions if we aim to truly connect with both customers and employees.